Industry Feathers its Own Nest with Misleading Free Range Logo

Submitted by Louise Sales on Thu, 20/10/2011 - 15:00

Greens MLC Lynn MacLaren applauded Humane Society International’s exposé of the misleading Egg Corp Assured Trademark.

Consumers care about the welfare of chickens, that’s why the free range label is earning a premium price. When industry falsely labels ‘free range eggs’, consumer confidence erodes and the market will suffer.

‘It’s a negative outcome for chickens, producers, marketers and consumers alike.’

‘I am alarmed that the Australian Egg Corporation is labelling eggs as “free range” when produced from chickens housed at shocking densities in excess of 50,000 birds per hectare when the regulations only allow 1500 birds per hectare".”